Follow the Money with Celebrities - (OTCPink: $SITS) (NYSE: $VSCO) (OTCQB: $KITL) (NASDAQ: $FAZE)
From Fashion to Food to Gaming Stocks, Celebrities can Drive Sales
Vancouver, Kelowna, Delta, BC - June 2, 2023 (Investorideas.com Newswire) Investorideas.com, a leading investor news resource covering retail and luxury brand stocks releases a special news report on companies using celebrity brands for driving sales and marketing, featuring Southern ITS International, Inc.'s (OTC PINK:SITS) wholly owned subsidiary, Shibue Couture, Inc. (www.shibuecouture.com), Shibue Couture is an Urbandale, Iowa-based designer, manufacturer and seller of women's intimate apparel.
What power does a celebrity endorsement have? It is reported that "Former First Lady Michelle Obama has quietly been a titan of business earning a $70 million through deals with Spotify, Netflix and even influencing the fashion industry."
Continued: According to Vanity Fair, in her eight years as the first lady, Obama drove more than $2 billion to the "retail sector" with her fashion choices alone and companies saw "a 2.3 percent stock gain when she dons their products-five times that of a typical celebrity endorsement."
Betting on the fashion industry, Southern ITS International, Inc. (OTC PINK:SITS) acquired Shibue Couture, Inc., a California corporation. Their lead product is a strapless G String worn by well-known celebrity/ model Kylie Jenner.
From the news: Shibue Couture, Inc. is a Huntington Beach, California-based designer, manufacturer and seller of women's intimate apparel. It was formed in 2008 and is best known for its groundbreaking Shibue "No-Line" Strapless Panty, which has revolutionized both the fashion industry and solved the problem of visible panty-lines for everyday women.
The Shibue products are currently available in a number of nationwide retail stores and online. Southern ITS International, Inc. intends to capitalize on its newly established, but well-experienced marketing and Internet sales teams to promote the full Shibue product line to greatly increase the exposure and resulting sales of the Shibue products online.
Shibue Couture is currently selling its products on Amazon Prime.
From the news: Growth Goods Inc., of Waterloo, Iowa, a subsidiary of Southern ITS International, Inc., is the distribution company for Shibue with an 8,000-square-foot warehouse facility located in Urbandale, Iowa.
Continued: Abbey Sires has been elected as President of Shibue Couture, Inc. Ms. Sires thanks CR Fashion Book Magazine for their mention of Shibue's Strapless Panty worn by models in its September 2022 issue. We look forward to continuing growth in this segment of our market.
Taking a more diverse approach to endorsements and not just focusing on their high profile supermodels, Victoria's Secret (NYSE: VSCO) recently announced The Victoria's Secret World Tour, reaffirming the brand's ongoing commitment to champion women's voices, perspectives and experiences. The reimagined show will center on emerging global trailblazers from a range of artistic disciplines, creating on their own terms.
From the news: The film will take audiences on a journey through the behind-the-scenes craft and intimate stories of the VS20 - a group of 20 innovative global creatives who will conceive four fashion curations from the vibrant cities of Bogota, Lagos, London and Tokyo. With the creative freedom to conceptualize, produce and stage a collection that is all their own, the dynamic artistic forces from the fashion, film, design, music and visual fields will converge to showcase their work alongside iconic custom Victoria's Secret designs.
"This film is the ultimate expression of the Victoria's Secret brand transformation. It will be driven by fashion, glamour and entertainment with a nod to beloved iconography from the past but in a bold, redefined way. We are so honored to offer our platform and have it explored through the lens and artistry of global creatives who celebrate the individuality of women's stories and perspectives," said Raul Martinez, EVP and Head Creative Director at Victoria's Secret & Co.
The global creatives featured within the VS20 include:
BOGOTA: Melissa Valdes - Fashion Designer, Cristina Sánchez Salamanca - Filmmaker, Lorena Torres - Painter, Piscis - Dancer & Choreographer, Goyo - Musician
LAGOS: Bubu Ogisi - Fashion Designer, Korty - Filmmaker, Eloghosa Osunde - Artist, Ashley Okoli - Artist, Wavy The Creator - Multifaceted Creative
LONDON: Supriya Lele - Creative Director & Designer, Margot Bowman - Filmmaker, Ebun Sodipo - Artist & Writer, Michaela Stark - Lingerie Designer & Artist, Phoebe Collings - Artist
TOKYO: Jenny Fax - Fashion Designer, Umi Ishihara - Filmmaker, Kaito Itsuki - Painter, Aoi Yamada - Body Artist, Kom-I - Artist
Continued: Presented by Victoria's Secret, executive produced by Sunshine, produced by Pulse Films, the feature will be creative directed by PARTEL OLIVA, with film direction by Lola Raban-Oliva, Cristina Sanchez, Korty, Margot Bowman, Umi Ishihara, styling in partnership with Camilla Nickerson, cinematography by Ari Wegner, production design by Joseph Bennett and post-production by the recent Academy Award winning Parallax.
Continued: "We are excited to introduce a completely reimagined version of the fashion show, while bringing back the very best of entertainment and fashion our customers have been asking for. We're celebrating the iconic heritage of the brand through a new generation of artists, and we can't wait to amplify their vision through our worldwide platform," said Chris Rupp, Chief Customer Officer at Victoria's Secret & Co.
Kisses From Italy Inc. (OTCQB:KITL),a US-based company, restaurant chain operator, franchisor and product distributor with locations in the United States, Canada and Europe, announced earlier this year that it has entered into a strategic alliance to develop a new restaurant concept with American celebrity chef, Food Network star, restaurateur and cookbook author, Scott Conant.
From the news: Kisses From Italy will form a wholly-owned subsidiary to house the new brand and concept. Chef Scott Conant and his team will be taking the lead on the branding and concept development initiative in collaboration with the Kisses From Italy team. Fransmart, a worldwide industry leader in the global franchise development market and current advisor to Kisses From Italy, will play the key role of serving as the group's exclusive global franchise developer and representative.
FaZe Clan Inc. ( NASDAQ: FAZE), a lifestyle and media platform rooted in gaming and youth culture, in May announced the newest addition to their roster, Grace Van Dien aka FaZe Bluefille [pronounced /bloo·fee/]. Well known for her role as Chrissy Cunningham in season four of Stranger Things, Grace is taking the industry by storm and giving her community a whole new look into her life by channeling her gaming skills and becoming a dedicated Twitch streamer (streaming today on twitch.com/bluefille).
From the news: Check out "Meet FaZe Bluefille" and hear from Grace herself on her plans to impact the gaming world and why she's ready for the fight that comes with being a female in a male dominated industry. Grace is also celebrating her announcement with a content piece featuring an anime version of FaZe Bluefille sharing the news with close friends Valkyrae, Pokimane, DisguisedToast, Amouranth, Tarik and Sykkuno - watch HERE.
"Ever since my first meeting with FaZe, we shared the same vision in working together to create lasting change for female gamers in this industry,' said Grace Van Dien aka FaZe Bluefille. "We picked each other for a reason and I'm excited to take on an important role in bringing women to the forefront. This is not just about the announcement of me joining FaZe, it's what we're going to do together."
Continued: "I'm stoked to have Grace on board with us, she's been a friend for a little while now and is genuinely one of the kindest people I know," said FaZe Nate Hill. "She's also super talented - people know her as an actress but she's carried me on Valorant more than a few times. Grace adds another element to the team and she's a great fit for the future of FaZe Clan."
It's never a sure thing betting on celebrities as evidenced by the roller coaster ride with Adidas, and its partnership with Kanye West but consumers do have a love affair with celebrities that still thrives on social media.
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