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5 Actionable Steps for Business Development


March 2, 2020 ( Newswire) Running a successful business - be it a small scale or a big one - requires hands-on supervision. There are many setbacks that companies may face, such as lack of funds, poor marketing strategies, understaffing, and difficulty in collecting customers' payables. Business owners must set strategies in place to combat these setbacks so that the enterprise can rise above the competition and be the best in its industry. As a business player, you must be aware of possible issues that you may encounter and how to handle each of them. You will make bad decisions and mistakes along the way, but you can treat them as valuable lessons that you can learn from. Here five steps in business development that can help your business stay on top of its game.

Make a detailed plan of action

Goal-setting is an integral part of business development. Making a comprehensive plan of action will set your business onto a path that you want to take. Make a plan of action for the next few years. What do you want to happen in the business in the coming years? Do you want to expand? Are you planning to add more workforce to your team? New technology and machinery? Follow this plan of action, but leave a little margin for errors. You cannot expect everything to go as planned; nothing ever does. An effective plan of action is capable of adjusting to developments, changes and setbacks. Each program should be flexible to handle some last-minute changes but still stay on track of the ultimate goal. There may be times when it will seem like things are not going according to plan, but you must stay focused and do not veer away from the original plan. Get back on track as soon as the issues have been dealt with. Make some adjustments to long-term plans if necessary, but still making sure that the goal is always the same.

Look into invoice factoring

What is invoice factoring? It is a business technique offered by companies to businesses that are having a hard time collecting their receivables from clients. If clients still have payables, there can be a lack of funds, resulting in interruptions in operations and such. Invoice factoring helps businesses continue with their business and yet have the funds needed for continuation. How does invoice factoring work? An invoice factoring company pays a business their unpaid invoices. They will, in turn, collect these unpaid invoices directly to your clients. This way you will not be interrupted by unpaid invoices, as the invoice factoring company will pay the majority of the amount of the invoices to you upfront. Usually, companies pay 60% to 95% of the invoice amounts to businesses, but there are some companies that pay their clients the whole amount of the invoice. Your business' cash flow no longer needs to suffer because of customers who do not honor payment deadlines. Looking into invoice factoring will be a significant help to your company, especially if collecting payments from your clients is a difficult task. Read more about invoice factoring basics to see if it will suit your business needs.

Find a niche

Every business has to have a niche, a market. In brainstorming for a business venture, one of the first things that you have to consider is its niche. Your products and services should jive with your chosen market. You cannot sell auto parts to people whose primary mode of getting around is public transportation. The best way to find your target market is to conduct a market study before you dive into the industry. It is one way of being an effective business: finding your niche in the market. If you feel like your target market is not receiving your products and services the way you want them to, you can make changes to what you will offer, or look for another market entirely. Whatever strategies you employ, make sure that you plant your business firmly on its niche. It may take some time for potential clients to pick up your products and services, but as soon as they do, you will see that finding a niche to your business will help you make it successful

Tap into your resources

You cannot do business alone. You have to tap into your resources to help you with the everyday operations. Your employees and staff are your most valuable resources. Since you cannot operate your business on your own, you need their expertise to promote your business. Taking care of your employees first means they will take care of your business in return. Satisfied employees will do more than what is expected of them. Equip them with the know-how, and they will turn your business into a highly successful and lucrative one. Another valuable resource is your machinery. Update your technology and machinery to keep up with the changing times. An updated technology means that there will be less turn-around time, translating to less manpower, shorter work hours, and better outputs.


Networking is a highly useful business tool. Meet people everywhere you go. Keep a business card handy at all times. Meeting people is one way of looking for prospective clients. You never know who you might meet and may help your business flourish. Take advantage of avenues or channels that you can use to promote and network your business: social media, advertisements, etc. The more people know about what you are offering, the more chances of you getting more clients to patronize your venture. In networking, you can offer discounts and promos to that more and more people will be convinced to try out your products and services. These sales strategies are hard to refuse, especially to those who are looking for bargains and value for money products and services. People look for things that will provide them with what they need, but still, save money in the process.

In running a business, big or small, you will be in situations that will make you rethink about your place in the industry. Flexibility is one key thing in ensuring that your business stays afloat amidst tight competition and setbacks. Learning is also a never-ending process. Equip yourself and your staff with the knowledge to give your business the edge it needs to advance.


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